How to spot a directory worth submitting to

Four checks that take a minute each and rule out most of the list: does it answer, does anyone read it, does it link out honestly, and is it a link farm wearing a directory's clothes.

Most published directory lists are a name and a Domain Rating. Neither tells you whether submitting is worth an evening. These four checks do, and none takes a minute.

  1. Does the submission page still answer?

    103 of the destinations we track have a submit URL that no longer responds, and plenty of published lists still carry them. Open it before you write anything.

  2. Is there a dated page from this year?

    Find their newest listing or blog post. A directory whose most recent entry is from 2021 will not review yours. This single check removes more destinations than any metric.

  3. Do they link out at all?

    Open two or three published listings and look for the outbound link. Some directories publish a profile with no link to the product whatsoever — they are harvesting your copy, not listing you.

  4. Is it a directory, or a link farm?

    A page with a thousand outbound links, no editorial line, no dates and a category tree nobody navigates is a link farm. We name 135 of them on a page of their own and never submit to them, because an inbound link from one is a liability, not an asset.

What Domain Rating is and is not

DR estimates the strength of a domain's backlink profile. It is genuinely useful for sorting a long list — 508 of our destinations sit at DR 70 or above — and it says nothing at all about whether a human reads the site, whether they still accept submissions, or whether your listing will ever be published. Sort by it; do not decide by it.

The one metric nobody publishesHow many submissions a directory actually publishes. No API reports it, so anyone claiming an approval rate is estimating. The closest honest proxy is the date on their most recent listing.